What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Pets

Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 

Environment

Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.

Education

It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 

Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 

Health

We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Jim Keras Subaru Hacks Cross

Subaru and Jim Keras Subaru Hacks Cross believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

ALIVE Rescue Memphis loves Jim Keras Subaru  –  Sarah J

ALIVE Rescue Memphis is so appreciative to have partnered with Jim Keras Subaru Hacks Cross for the Dogs Day Out event to celebrate Subaru Loves Pets month. Jim Keras Subaru Hacks Cross collected donations for us throughout the month of October. On behalf of all of us at ALIVE, we are so grateful to our friends at Subaru. The generous donations that we received as part of our partnership were amazing and much needed. They also supported our Pawscars Gala in February were much-needed donations were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.