What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Jim Keras Subaru Hacks Cross

Subaru and Jim Keras Subaru Hacks Cross believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

ALIVE Rescue Memphis loves Jim Keras Subaru  –  Sarah J

ALIVE Rescue Memphis is so appreciative to have partnered with Jim Keras Subaru Hacks Cross for the Dogs Day Out event to celebrate Subaru Loves Pets month. Jim Keras Subaru Hacks Cross collected donations for us throughout the month of October. On behalf of all of us at ALIVE, we are so grateful to our friends at Subaru. The generous donations that we received as part of our partnership were amazing and much needed. They also supported our Pawscars Gala in February were much-needed donations were raised to save the seniors, large dogs, bully breeds, ferals, medical cases, and heartworm positive dogs of the Mid-South. ALIVE Rescue Memphis is a foster-based rescue program for homeless animals in the Memphis area. We aim to save as many lives as possible from kill shelters and the streets- ultimately placing them in their best-matched homes. We try to match people and animals to their forever homes. For more information on adopting, fostering, and volunteering can be found here: www.aliverescuememphis.org.